Five important design elements when it comes to brand identities. Iconic logos are:
- Effective without color
- Scalable | i.e. works well when it’s just an inch in size.
- Relevant | does it makes sense for its industry?
Check one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?
Check number three is important because colour is secondary to the shape and form. Leave colour to the end of the design process, if the mark doesn’t work in black only, no amount of colour will rescue it.
Check number four is vital for collateral, such as office stationery (business cards, letterhead, pens, pin badges etc.) — all those little things that can easily be overlooked.
Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research and discovery into the industry involved. We can help you differentiate from closely associated your competitors brand strength and weaknesses.
For a full listing of brands in your industry please
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